BRAAP Scotland audience figures, November 2026.

Why I Started BRAAP Scotland

BRAAP Scotland is an independent Scottish off-road motorsport media brand I founded in July 2025, combining filmmaking, brand development, website design and digital content production.

The idea began after attending an enduro event at Tain in October 2024. Despite spending much of my adult life around motorcycles and working in the motorcycle industry, I had barely been aware of Scotland's off-road racing scene.

I recognised an opportunity to give the sport greater visibility, tell the stories of the people involved and help newcomers discover events, clubs and places to ride.

I deliberately established BRAAP Scotland independently from Steven Gourlay Media. Scottish off-road motorsport has a dedicated but relatively niche audience, and I wanted to develop a separate identity, website and community rather than mixing motorcycle racing coverage into my existing commercial filming channels.

Building the Brand

My aim was to create something energetic and distinctive, but professional enough to work across video, websites, social media, promotional material and clothing.

I developed the BRAAP Scotland logo, colour palette, typography and visual guidelines, alongside a dedicated website bringing together event calendars, results, club information, riding locations, beginner guides and original motorsport coverage.

The website was designed to establish BRAAP as a recognisable media platform rather than simply another social media channel, with a consistent visual identity across desktop and mobile.

BRAAP Scotland website, designed and developed with a consistent identity across desktop and mobile.

Filming the Sport and Its People

Video production is central to BRAAP Scotland, from event coverage and aerial filming to rider interviews and longer documentary-style productions.

Much of the work involves travelling to events, planning filming locations, capturing race action, recording interviews and editing the material into longer films and short-form content for YouTube, social media and the BRAAP website.

I've always wanted the coverage to go beyond race results and highlights. The riders, volunteers, organisers and families are often what make the strongest stories.

Behind the scenes of a BRAAP Scotland interview production.

The featured Drumtochty Timecard Enduro film demonstrates longer-form event storytelling, while other BRAAP productions take a more personal approach, exploring the experiences and motivations of individual riders.

Watch an interview-led BRAAP Scotland documentary on YouTube

Project Outcome

Alongside filmmaking, I manage the website, content strategy, publishing and audience development. BRAAP Scotland has built relationships with motorcycle clubs, event organisers, the Scottish Auto Cycle Union and commercial partners, including channel sponsor MTech Offroad.

The project brings together brand development, creative direction, cinematography, drone filming, editing, website management and digital distribution, demonstrating an approach that goes beyond producing individual videos.

The longer-term ambition remains the same: to make Scottish off-road motorsport easier to discover, give greater visibility to the people involved and help the sport reach beyond its existing audience.